Material reduction of a snack tomato packaging

SIMPLE AND ATTRACTIVELY PACKAGED - with
LESS MATERIAL.

How do you design more resource-efficient packaging that meets all customer requirements in terms of product protection, automation, logistics and marketing suitability? Together with our long-standing customer LIMERA and their customer Gartenbau Draek (tomato producer) we have been able to answer this question.

Packing price "Höfliche Verpackung" in gold.

The plastic bucket has proved to be a popular form of packaging for snack tomatoes, protecting them from pressure, presenting them attractively and meeting all logistical requirements. An interdisciplinary team with industry-specific expertise worked on this resource-saving solution. As a specialist in horticulture, LIMERA GARTENBAUSERVICE was very familiar with the requirements of the industry and was also advised on the details of the project by its customer, tomato producer GARTENBAU DRAEK. This gave rise to the idea of developing a bucket with a grid structure that was sufficiently strong and used less material than the established round buckets. To ensure that the idea of a 'tomato bucket with a grid structure' could actually become a series product, rapid prototyping was also used in packaging development - making the idea 'tangible'. This meant that samples were available very quickly for initial testing.

Free samples

Faster to series maturity.

„For our customers, i.e. the horticultural companies, it is important that the packaging is optimally adapted to the logistics of the trade. With the quickly produced prototype, we were able to test directly whether the bucket in the planned format really does fit perfectly into the standard crates that transport the packaged snack tomatoes to the markets later.“

Stephanie van Cleef, Sales at LIMERA

Holistic development work.

„In addition, products such as snack tomatoes require ventilation if they are stored refrigerated in packaging in order to prevent premature spoilage. The grid structure of the bucket makes this easier to achieve than with a full-surface product, which only has ventilation holes in the lid.

Matthias Draek, owner of Gartenbau Draek

AN INNOVATIVE PACKAGING DESIGN SAVES COSTS AND GREENHOUSE GAS EMISSIONS.

Less material used

Less use of material thanks to grid structure

The innovative grid structure reduces the weight – bucket with handle weighs only 21 grams. The bucket is stable, protects the contents from damage and is designed for fully automatic waste disposal systems.

The result: fewer greenhouse gas emissions, fewer DSD fees.

High-quality appearance thanks to IML

Decoration of the bucket using In-Mould-Labelling (IML). Lid made of virgin fiber cardboard, fully printable. The bucket is moisture and temperature resistant - a great advantage in the climatic conditions that prevail in warehouses and during transportation.

Maximum recycling capability

Pail made of polypropylene, lid made of virgin fiber cardboard. In the In-Mould-Labelling process, the bucket is provided with a pre-printed plastic label during production. The container and label are made from the same base material, meaning that the monomaterial packaging can be recycled without any problems.

There are numerous potential savings along the value chain. We would be happy to present these to you in a personal meeting:

Reduce

Thanks to material reductions and optimal stackability and nestability

recycle

Recyclable through monomaterial

GERHARD BROCK

SALES
PACKAGING

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What do we mean by
future-proof packaging?

The EU Packaging & Packaging Waste Regulation (PPWR) sets out the framework conditions for how packaging should be designed in the future. Unnecessary packaging and packaging waste should be reduced and reusable systems and recycling should be promoted. In our opinion, plastic packaging meets precisely these requirements, as plastic is more efficient than alternative materials.