Optimised logistics,
improved recycling.

A case study:

deli packaging for Wernsing Feinkost GmbH.




Packaging development in the interest of potatoes & co:
Bundled power for state-of-the-art, sustainable packaging.

A food manufacturer and a packaging expert who think alike when it comes to combining product protection, functionality, convenience and the attractiveness of a package with more sustainability: The result is shown by the close cooperation with Wernsing Feinkost.


The partnership, which has lasted for decades, has repeatedly produced new, contemporary concepts that can be measured by constant optimisations along the entire process chain. Together, the two companies have been advocating for more sustainability in packaging issues for quite some time - and have long been on course to meet the upcoming EU requirements.

Holistic development approach: All requirements under one single roof.

Packaging development at Wernsing is carried out in close cooperation between production and marketing and the relevant packaging specialists - the top priority is product safety.


In addition, there is a complex interplay of other aspects: The various production processes, e.g. deep-freezing, hot-filling or pasteurisation, have to be taken into account, as do questions of logistics.


For example, it plays a decisive role in the design of the packaging whether it will later have to serve as a load-bearing element for the products above it during transport on a pallet.


This is where we come in. Our big plus point: from design to series production, customers can get all process steps from a single source here if they wish.


Our colleague describes the special features of our packaging development:

From design to series production, our customers receive all process steps from a single source on request:

  • In this way, we combine all the requirements that are often not easy to reconcile at first glance: In our opinion, the ideal packaging should combine maximum product protection with minimum use of resources - without disregarding the end consumer's demand for convenience, consumer protection and the legal framework.
  • The guiding principle of our packaging development is eco-design. In other words, to enable resource conservation with a holistic view of the entire manufacturing and supply chain - with the declared aim of implementing maximum product protection in the most resource- and climate-friendly way possible. The aim is always to find the best possible compromise in relation to the diverse requirements.
  • Innovative development and design tools are used to turn a good idea into a series product that can be produced economically in large quantities. These include filling analyses, 3D simulations and digital mock-up (DMU).
  • Checking the newly developed packaging to see if it can be processed for use on existing filling lines, rapid prototyping is a helpful step. The idea becomes tangible on in-house 3D printers.


Marco von Döllen

Examples of modern packaging that combine economic efficiency and resource conservation:

  • 81_Eimer_gestapelt_01

    Optimised logistics through modular square buckets.

    In 2006, Wernsing Feinkost replaced the classic round buckets used until then with our square buckets for the 2 to 5 kg product range in order to make better use of the available space during transport, storage and in the retailer's refrigerated shelves.

    Compared to the round buckets used until then, pallets can now be loaded with 24 buckets per layer, as opposed to 18 buckets in the round version - this corresponds to a 30 percent improvement in space utilisation.

    Since the introduction of the square buckets in 2006, the savings achieved with the optimised design, which also benefit the environment, have added up nicely: The necessary transports to deliver the goods have been reduced by about 310,000 kilometres annually due to the change, combined with a fuel saving of about 100,000 litres per year.

  • pcr-verpackungen-verpackungspreis

    A true circular economy for the future.

    The joint development work of Wernsing and Pöppelmann FAMAC®, geared towards responsible action in dealing with fossil resources, is far from complete with the switch to fully recyclable packaging. In the next step, we have jointly set ourselves the task of reducing the amount of plastic used for our recyclable packaging as much as is possible without compromising product protection, in order to save even more resources.


    We are convinced:

    ... that the only successful future scenario in plastics processing lies in the change to a circular economy

    ... and that safe food packaging can also be produced from post-consumer recyclates (PCR) if appropriate certifications and legislation are in place.

  • popp-kartoffelsalat-composing

    Complete recyclability by switching to mono-material packaging.

    Currently, one focus in packaging development is on converting existing packaging solutions to mono-materials in order to ensure complete recyclability in accordance with future EU regulations.

    Single-material packaging made of PP and PE can be detected in the recycling collections, separated and later recycled. For this reason, Wernsing is gradually replacing packaging made of mixed materials or plastics that are more difficult to recycle with recyclable packaging, e.g. made of easily recyclable mono-PP.

    For example, the labels of the square cup family for delicatessen salads were changed from paper to plastic for complete recyclability.

What the customer says:

  • Company-wide commitment to more sustainability.

    "The development of sustainable packaging solutions is one of the top issues in our industry. A partnership in which both sides are seriously committed to this and pull together in the search for new concepts offers the best conditions for this. And so it is no coincidence that we already have a whole series of joint solutions in this field."


    Jessica Gerst, Head of Packaging Development at Wernsing Feinkost GmbH.

    © Wernsing Feinkost GmbH
  • logo-wernsing
    © Wernsing Feinkost GmbH

    Holistic development work: All requirements under one roof.

    "The entire coordination takes place within a fixed core team from the individual areas of responsibility. Due to the regional proximity and long-standing cooperation, we have developed a certain basic trust and common understanding. We benefit from the extensive know-how of our partner Pöppelmann along the entire value chain."


    Jessica Gerst, Head of Packaging Development at Wernsing Feinkost GmbH.


Let's give sustainability a seat at the decision table.


More environmental and climate protection through a more careful use of natural resources is one of the top issues when it comes to the packaging of consumer goods. Manufacturers, packaging specialists and retailers want more sustainable packaging and are therefore intensively dealing with the complex task of developing not only reliable and attractive packaging, but also more sustainable packaging at the same time.


But what is sustainable packaging at all?

This is how we practise responsibility within the Pöppelmann group:

Sustainable management has been a fundamental factor in our success for decades. The long-term added value of our actions lies at the heart of all of our decisions. This attitude is best described by the notion of "responsibility". We assume this responsibility every day anew – for our employees and the quality of our products, for the natural resources of our planet and for the region which we call home.



We do it. Better.
In joint responsibility for tomorrow.




Thinking ecologically.
Acting economically.




Acting ecologically.


Do you have any questions? The FAMAC® team will be happy to answer them.


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