4. Website services, tracking and retargeting
In the following we explain the website services, tracking and retargeting tools we use. These are tools which we use to measure our reach or the use of our website as well as for advertising purposes. The legal basis for the processing is your consent pursuant to point (a) of Article 6(1) GDPR, provided that you have granted us this consent when visiting our website.
You can withdraw this consent at any time with effect for the future by clicking on this link, then clicking on ‘Select cookies’ and then unticking the box for ‘Performance and Tracking Cookies’.
4.1. Luware RTC Launcher
We use Luware RTC Launcher by Luware AG to enable you to contact us spontaneously. The legal basis for the processing of the data is point (f) of Article 6(1) GDPR. To enable contact with us and integration of the service, a connection is established with the Luware servers in Switzerland. The Commission has determined that the level of data protection in Switzerland is adequate. Your IP address is communicated to Luware through a connection with the server in Switzerland.
For further information on data protection please visit the Luware website at https://www.luware.com/en/privacy.
4.2. Google services
We use various services of Google Inc. (hereinafter: ‘Google’), which are described individually below. Google has submitted to the Privacy Shield Framework established by the European Union and the USA and has self-certified. Accordingly, Google undertakes to comply with the standards and provisions of European data protection law. For more information please visit: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
For further information on data protection by Google please visit: https://policies.google.com/privacy?hl=en&gl=en.
4.2.1. Google Analytics
You can also prevent collection by Google Analytics and thus withdraw your consent by clicking the link below. An opt-out cookie is served to permanently prevent future collection of your data when you visit this website: Click here to object to the processing of your data by Google Analytics.
4.2.2. Google Dynamic Remarketing
Google Dynamic Remarketing allows us to display our advertisements to you after your visit to our website as you continue to use the internet. This is done by means of the cookies saved in your browser, which are used by Google to record and analyze your usage behavior when visiting various websites. Google is thus able to identify your previous visit to our website. Google has stated that they do not merge the data collected as part of the Remarketing tool with any of your personal data which may be saved by Google. According to Google, pseudonymization is used as part of the Remarketing tool.
We use Google Dynamic Remarketing for marketing and optimization purposes, in particular to show you relevant and interesting advertising, to improve reports about advertising performance and to calculate advertising costs fairly.
4.2.3. Google Maps
We use Google Maps, an online map service of Google, on our website. This allows us to show you interactive maps directly on the website, and allows you to make convenient use of the map feature. When you visit our website, Google will be informed that you have retrieved the relevant subpage of our website. At the same time, your IP address will be transmitted irrespective of whether you have a Google user account and are logged into this account or whether you have no user account at all. If you are logged into your Google account, your data, such as the visit to our website, can be associated with your account. If you wish to prevent this association, you must log out of your Google account before visiting our website.
4.2.4. Google Fonts
We use Google Fonts to design our website. To integrate those fonts, Google servers are accessed, as a result of which your IP address is transmitted to those Google servers. The servers may be located in the USA or elsewhere outside the European Union. Google states that they do not use your IP address to track your activities; they use it only for statistical analysis of font usage. Google does not identify any individual visitors as a result. The legal basis for this processing of the data is point (f) of Article 6(1) GDPR. For further information about data protection in connection with Google Fonts please see here on the Google website.
4.3. LinkedIn services
We use various services of the LinkedIn Ireland Unlimited Company (hereinafter referred to as ‘LinkedIn’). LinkedIn has submitted to the Privacy Shield Framework established by the European Union and the USA and has self-certified. Accordingly, LinkedIn undertakes to comply with the standards and provisions of European data protection law. For further information, please visit: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.
For further information on data protection at LinkedIn, please see here.
We use the following LinkedIn services:
LinkedIn Ads / LinkedIn Marketing Solutions for processing information about your user behavior for advertising purposes in order to show you targeted advertisements.
LinkedIn Analytics for processing information about your user behavior on our website in order to measure the reach of our website.
Outbrain allows us to inform you about any further content on our website as well as third-party websites that may be of interest to you. The recommendations for further reading are compiled based on the content previously read by you. The content shown by Outbrain is controlled and delivered automatically by Outbrain as far as content and method are concerned. Outbrain's recommendations for further reading based on the information transmitted by the cookies are displayed only in pseudonymized form, i.e. by means of a generated string of characters assigned to you. No other personal data will be saved. Outbrain records the following data:
anonymized IP address of the user.
To anonymize the IP address, the last octet of the IP address is removed.
In addition to Outbrain, we use ‘Outbrain Amplify’ and ‘Outbrain Pixel’ for the marketing and optimization of our website. These tools enable us to analyze your user behavior and to improve our range of services.
For further information on Outbrain, please visit: http://www.outbrain.com/en/legal/privacy.
4.5. Tweet button
We use the Tweet button of Twitter International Company Ireland (hereinafter referred to as ‘Twitter’). This function allows you to share our content via Twitter. The integration of the button means that your IP address is transmitted to Twitter and hence to servers outside the European Union. If you are logged into a Twitter account, Twitter can associate your visit to our website with your account.
Twitter has submitted to the Privacy Shield Framework established by the European Union and the USA and has self-certified. Accordingly, Twitter undertakes to comply with the standards and provisions of European data protection law. For more information please visit: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
For further information on Twitter please visit: https://twitter.com/en/privacy.
4.6. XING button
We use the XING button of XING SE (hereinafter referred to as ‘XING’). By integrating the XING button, a connection to the XING servers is established, and your IP address is transmitted to XING. XING is thus able to associate your visit to our website with your user account. You can prevent this by first logging out of your account.
For further information on the protection of data by XING, please visit: https://privacy.xing.com/en.
We use various tools from Facebook Ireland Ltd. (hereinafter "Facebook"), including Instagram, to display interest-based advertisements to you by delivering them to Facebook audiences and to inform you about our educational offerings. Our data processing in connection with our Facebook and Instagram presence is carried out in accordance with Art. 6 para. 1f DSGVO (German Data Protection Act) due to our legitimate interest in public relations and communication. To integrate the Facebook tools, a connection is established with the Facebook server so that Facebook can assign the visit to our site to your account. These servers can also be located outside the European Union. You can prevent this by logging out of Facebook before visiting our website. However, even after you log out, your IP address will still be transmitted to Facebook and Facebook may be able to obtain further identifiers from you. Facebook has submitted to and certified itself under the Privacy Shield Agreement concluded between the European Union and the USA. This means that Facebook is committed to complying with the standards and regulations of European data protection law. You can find further information in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
We have concluded an agreement with Facebook Ltd. on joint responsibility for data protection in accordance with Art. 26 DSGVO. This agreement, the so-called "Page Insights Supplement" or "Page Insights Controller Addendum" can be found here: https://de-de.facebook.com/legal/terms/page_controller_addendum. With regard to the so-called "Facebook Insights data" (hereinafter referred to as "Facebook Insights"), Facebook Ltd. assumes essential obligations on the basis of this agreement, in particular to inform affected persons and to protect the rights of affected persons.
For further information on the protection of data by Facebook, please visit: https://www.facebook.com/about/privacy.
We receive statistical data from Facebook about visitors to our Instagram pages through the "Insights" feature. These are pseudonymised, which means that we cannot assign them to a specific person. This feature allows us to better analyse our site and tailor it to the interests of our users. Our legitimate interest in the operation of our Instagram page and use of Insights in accordance with Art. 6 Paragraph 1 f DSGVO is to conduct effective marketing via a frequently used platform. Further information on the "Insights" function can be found here: https://www.facebook.com/iq/tools-resources/audience-insights/.
4.8.2. Interaction with us via Instagram
Depending on users' privacy settings at Instagram, we may see when a particular Instagram user has liked, shared, or subscribed to our Instagram page/post/comments. We can also associate comments on our Instagram pages with specific Instagram users. The legal basis for this data processing is Art. 6 para. 1 f DSGVO. Our legitimate interest lies in the communication and interaction with you via Instagram.
4.8.3. Facebook Custom Audience
This service allows us to deliver targeted and interest-based advertising to visitors to our website as part of the visit to Facebook or other websites that also use Facebook Custom Audience.
This website uses Mouseflow, a web analysis tool of Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected, individual visits (using only anonymized IP addresses). This creates a log of mouse movements, mouse clicks and keyboard interactions for the purpose of randomly reproducing individual visits to this website as ‘session replays’, to analyze them in the form of ‘heat maps’ and to derive potential improvements for this website from those activities. The data recorded by Mouseflow are not personal and will not be disclosed to third parties. The recorded data are stored and processed within the EU. If you do not want Mouseflow to record your data, you can object to it on all websites that use Mouseflow here: https://mouseflow.com/opt-out/.