'Packaging must look attractive and be conspicuous, otherwise it just disappears in the mass of goods. If you are looking for attention, you must stand out against the numerous, apparently very similar products on the shelves', Christoph Majchszak, product designer at Pöppelmann FAMAC®, knows. For the customers of the plastics specialist from Lohne, Germany, he develops new and individual product solutions. He has also designed flexible packaging concepts and screw tops for welded spouts. In addition to individual customer demands and technical specifications, he also has a constant eye for the aesthetics. Because attractive packaging design provides an opportunity to emphasise the product and helps the brand to differentiate itself from others. And what's more: an innovative packaging design can not only animate customers to impulse purchase at the PoS, but also to repurchase.

When looks mean everything: how flexible packaging concepts stand out against competitors.

The customer rarely has the time or the inclination to intensively analyse the flood of products at the point of sale (PoS). The packaging represents the first contact with the customer and is simultaneously an indicator for the quality of the product contained within. At Pöppelmann FAMAC® we know about the importance of attractive design for flexible packaging concepts and developed product solutions, which are not only especially economical, but which also convince customers.

Good packaging is useful and eye-catching.

Flexible packaging fulfils important functions. It serves to protect, transport and store the product, and simultaneously represents an information path for statutory information. Stand-up pouches with integral spouts also posses exceedingly useful aspects in terms of the customer. For example, the practical pouches guarantee safe transport and in certain circumstances even protect easily perishable goods. In terms of sustainability, too, an increasing number of end customers who value environmentally friendly packaging choose flexible packaging solutions. The easy and intuitive handling, for example, simplifies opening, removing or resealing the packaged contents. Here, too, the flexible pouch with spout and screw cap offers the ideal solution. 

Form and function are decisive for success.

At Pöppelmann FAMAC®, individual customer wishes in terms of spout design are developed and implemented quickly and economically. In order to assert themselves at the PoS against the numerous competitors, it is possible to select from a wide range of customer colours. 'In addition, we can implement individual outer contours with only minor tooling and other additional costs. Even the spout opening size can be adapted to suit customer requirements. We can even adapt the screw caps to meet a range of demands as individual custom designs. For example, as a flip-top screw cap with tamper-evident closure', reports Mike Landwehr, project manager at Pöppelmann FAMAC®. In recent years numerous customers have successfully deployed the flexible pouches with integral welded spouts – and have thus secured a decisive competitive edge. At an early stage in the packaging and series development Pöppelmann FAMAC® bring their experience in terms of design and function into play: from the feasibility study through rapid prototyping, tool making, series production and on to on-site monitoring during the initial filling trials. Many years of experience and the expertise of the employees guarantees convincing packaging concepts, every time. 

Find out more about the Pöppelmann FAMAC® welded spout at: www.pouchbooster.com