A good design contributes to the intuitive use of complex products and is also artistically demanding. However, universal design is the answer to a trend that unites generations: the desire for a new simplicity that combines innovative technology with good design and great user-friendliness. Nowadays, the young and old, healthy and sick, people with and without disabilities live in substantially different environments. This demands a new awareness for comprehensibility and handling and also requires a new way of thinking - even in the plastics processing industry. When developing and producing plastic products for the food, cosmetics, pharmaceutical and medical industries, the FAMAC® division of the Pöppelmann family business from Lohne bears in mind that markets are developing at a constantly increasing pace. Products are consequently produced with an intelligent design, intuitive usability and fault tolerance.
"A universal design is not a creative and functional compromise, but the result of a closer observation of the user who has various traits and needs", says Christoph Majchszak. "Marketability, market potential, feasibility, innovativeness and sustainability are of course still key aspects that I take into consideration in the development and design processes. – A universal design is the perfect basis for this." Numerous companies already have to face today's demographic effects and developments. These require significant changes and a high degree of willingness to innovate the design of their products. Product design is subject to tremendous responsibility because functionality, ergonomics, the right choice of material and the user interfaces are rooted in this discipline just like the aesthetic appeal of the final product.
A practical example by the plastic expert from Lohne is a sweetener dispenser, which Christoph Majchszak developed for Pöppelmann FAMAC® on behalf of the company Teekanne. Thanks to its shape, the Kandisin dispenser offers a secure grip and easy handling. The large button clearly indicates its function and facilitates easy operation. It is unlike any other dispenser that requires specific finger action and much easier: you just have to squeeze it with your hand. The shape of the dispenser is free of any sharp corners and edges. Gentle curves and harmonics produce a natural form. The design doesn't compromise shape. It doesn't stigmatise. This makes it a product that reflects the principals of universal design.
This practical example shows that companies, which recognise this potential and take the principles of universal design into account in the development and production phases, will sooner or later be able to take a favourable economic position. Because very often, product and packaging design are the first line of communication with the consumer. Accordingly, high demands are placed on a new product. The implementation of universal design in concrete design processes can thus also be profitable.
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