The 175,000 visitors that visited Interpack gave an impressive proof of why it is the world's most important trade fair for the packaging industry. Of course, being a specialist for high-quality plastic packaging, Pöppelmann FAMAC® also took part. Record attendance underlined the great interest in our product portfolio. We were particularly delighted to have received so many international visitors from the food industry. "With this year's Interpack, we have achieved our best trade fair results so far", says Gerhard Brock, Marketing Manager at Pöppelmann FAMAC®. "The strong increase in contacts, when compared to last year, makes us more than satisfied. We'd be very happy if things had to keep on going this way."
The absolute highlight at our trade fair booth was without a doubt the "foon". The practical folding cutlery - ideal for ready-made snacks - was premiered at Interpack. More than 500 portions frozen yoghurt were served throughout the day from our counter. This enabled visitors to try the folding cutlery for themselves and get convinced by its excellent handling advantages. Their feedback was overwhelmingly positive: "Finally an innovation! A useful solution that we could really make use of." By the way: The foon is available immediately in the spoon or fork variant, as part of our standard programme.
All the other universal packaging from Pöppelmann FAMAC® also left a positive impression on visitors: From the Rectangular trays to the welded spouts – visitors were impressed by our range of products in the high quality they expect from us.
Our new advertising campaign was also presented for the first time to a wide audience at the Interpack 2014. The multi-part series of short films introduces the many and unique strengths of Pöppelmann FAMAC®. In these films we don't show any actors but we bring the focus on our own employees. Visitors had the opportunity to watch the first two parts on the interactive multi-touch table. This gave them an exciting behind-the-scenes glimpse into our way of working. Moreover, Jörg Wilke, the main actor of the second part, was himself present at the fair. He could personally tell the interested visitors all about "his" Round Bucket project. Although he still didn't have to sign any autographs, the campaign received an overwhelmingly positive reception.