Campaign launch of "We make the difference." at the Interpack 2014.

Pöppelmann FAMAC ® at the Interpack 2014 - the international trade fair for packaging and processes. And also: the new advertising campaign.

Pöppelmann FAMAC® shall be represented at the Interpack in Düsseldorf from 8 until 14 may. A comprehensive range of functional parts and packaging will be presented to visitors in the expected "made by Pöppelmann" quality by our trade fair team in Hall 10, booth D99. Besides presenting an expanded standard programme of universal packaging, a new development premiere will be celebrated: The "foon". Innovative folding cutlery for ToGo packaging. – Ideal for in-between snacks.

We make the difference.

Parallel with the Interpack, Pöppelmann FAMAC® has launched the new advertising campaign – a multi-part series of short films that introduce the many and unique strengths of our business division for functional parts and packaging. In these films we don't show any actors but rather our own employees. They recount exciting and noteworthy stories from Pöppelmann's daily work and tell the audience why they enjoy being part of the Pöppelmann team. Hence the campaign not only presents the plastic specialist's products and services, but literally lends Pöppelmann FAMAC® a "face". In an eye-catching, entertaining, and emotional way, we demonstrate why and most importantly, how we make the difference.

Parts 1 and 2 are “on Air”.

The prelude is carried out by Michael Rönnau and Jörg Wilke. In part 1 of the series, Michael Rönnau gives a fascinating insight into his daily work at Pöppelmann FAMAC®. Rapid prototyping enables him to create a prototype in a short time from CAD data. And so an idea is transformed into something palpable – full of passion, precision and lots of manual labour. In the second part, Jörg Wilke reports about the development of the round bucket. As a project manager, he highlights the entire development of this packaging: from intensive market research, through to initial prototypes, right through to the finished product.

More episodes from a variety of work areas at Pöppelmann FAMAC® will follow. Always in focus: Our Employees. As they are what makes the difference.

Part 1: Rapid prototyping. With Michael Rönnau.

Part 2: The Round Bucket. With Jörg Wilke.

 

More information about the new Pöppelmann FAMAC® campaign: www.poeppelmann.com/unterschied